MarshBerry Advises The Insurance Center on their Acquisition by Alera Group

Woodmere, OH – MarshBerry, a leading investment banking and consulting firm serving the insurance distribution and wealth management industries, is pleased to have advised The Insurance Center (TIC) on their sale to Alera Group. The transaction closed on December 31, 2024.

The Insurance Center began in 1966 with the single mission of providing quality and affordable health insurance to dairy farm families in Wisconsin and since then has grown into one of the largest independent insurance and financial service agencies in the Midwest, with 11 locations in Wisconsin, as well as one in Iowa, and more than 140 colleagues.

“MarshBerry is honored to have represented TIC in their sale to Alera. This partnership reflects the ongoing demand for firms with strong client relationships and a commitment to excellence,” said Phil Trem, MarshBerry President – Financial Advisory. “By aligning strategic objectives and facilitating a seamless transaction, we helped TIC find the right partner to drive future growth while continuing to deliver exceptional service to their clients.”

Terms of the transaction were not disclosed.

MarshBerry remains the number one sell side advisor for insurance agencies and brokerages and retains its position as the industry leader for total number of clients advised. Since 1999, MarshBerry has advised on approximately 25% of the total tracked deal flow in the insurance distribution industry during this period as reported by S&P Global Market Intelligence.

MarshBerry – Helping Clients Learn, Improve & Realize Value

MarshBerry is a global leader in financial services and consulting dedicated to helping insurance brokerages, and firms in the wealth management industry, achieve sustained growth and value for every stage of ownership. With a legacy spanning over 40 years, MarshBerry offers an extensive suite of services, including Investment Banking (Merger & Acquisition Advisory; Capital Raising), Financial Consulting (Strategic Planning; Valuations; Perpetuation Planning), Organic Growth Consulting (Leadership, Sales & Talent Solutions), Executive Peer Exchange, Agency Network and Market Intelligence and Performance Benchmarking. For more information, visit www.MarshBerry.com.

The Insurance Center

The Insurance Center is a trusted, full-service insurance agency dedicated to providing personalized insurance solutions for individuals and businesses. With a commitment to exceptional client service, industry expertise, and tailored coverage options, The Insurance Center has built a strong reputation for delivering comprehensive risk management strategies. Through a client-first approach and long-standing industry relationships, The Insurance Center continues to serve as a valued partner in protecting assets and securing financial peace of mind.

Investment banking services in the USA offered through MarshBerry Capital, LLC, Member FINRA and SIPC, and an affiliate of Marsh, Berry & Company, LLC, 28601 Chagrin Blvd, Suite 400, Woodmere, OH 44122 (440) 354-3230.