Most business owners don’t fully understand the value of their company or the factors driving that valuation. This knowledge is crucial for planning a successful business transition, whether it’s on their terms or due to unforeseen events. A business valuation can serve as a powerful tool for succession planning, strategic growth, and long-term vision development, helping owners optimize their businesses for success at every stage. Understanding your company’s worth empowers better decision-making and ensures a more controlled and effective transition when the time comes.
To The Point: A MarshBerry Video Series
Value Your business and Chart the Course for the Future
December 5, 2024
Video Transcription
Hi, I’m James Graham, a director out of MarshBerry’s California office. I specialize in mergers and acquisitions and strategic consulting. We have found that most business owners we work with, they don’t truly know the value of their company. Even if they have an idea, they often don’t fully understand what drives that value –this matters. Eventually every business owner will transition out of their company.
The real question is if where they transition will be on their own terms or dictated by circumstances beyond their control. Understanding your business’s value isn’t just about your wealth, it gives you greater control over this transition. Ensures you’re prepared for planned and unplanned events and empowers you to make informed decisions. A proper business valuation can be levered as a tool for succession planning. Wherever your goals for succession, whether internal or external, knowing your value will help you understand what your options are and what kind of leverage you possess.
It also helps you with strategic planning. Valuation data uncovers growth opportunities, highlights risk factors, and it helps you optimize your business for better outcomes, both now and in the future. Understanding what drives your business value can and should inform your long-term goal setting and should drive actionable strategies you can employ to create alignment across your organization. Using valuation as a tool you can lay the groundwork for sustained success and future proof your business at every stage from startup to exit. Reach out to MarshBerry today to start the conversation.
MarshBerry is a global leader in investment banking and consulting services, specializing in the insurance brokerage and wealth management sectors. If your firm seeks expert advisory guidance to refine your business strategies, drive sustainable growth, or facilitate a sale, MarshBerry is the ideal partner to support you in making these critical business decisions. Collaborating with a trusted advisor who deeply understands your business and the industry can help you maximize value at every stage of ownership.
